You know that moment when you ask “What can I do to make it matter?” Well, we have a great idea for you: become a Brașov Heroes ambassador for CULMEA — Film and Environmental Education Festil!
You don't have to be a marathoner, an activist by profession or an influencer with thousands of followers. You just have to care. For people. For nature. For the future. And for the first environmental film festival for children and young people in Romania.
In Romania, where we do not (yet) have a clear strategy for reducing pollution, and children are often more vulnerable than adults, environmental problems affect them directly. Deforestation, pollution, resource depletion and the energy crisis are not just headlines — they are realities that risk robbing young children of a healthy future.
But the good news is the kids are ready for action! A Save the Children study from 2021 shows that 78% of them are willing to change their habits to protect nature, 71% are interested in environmental issues, and 65% believe that they can even influence the decisions of politicians!
It's just that... less than half of them receive information about the environment at school.
A report from 2023, carried out with the support of the European Union, shows that 3 out of 5 young people in Romania see climate change as a top priority.
And they are not alone: in aninternational survey carried out in 23 European countries (including Romania), the young people made it clear that Humanity's worst problems are the climate crisis and environmental degradation.
In other words, the younger generation not only understands what's going on — they're also ready to do something about it.
We believe in the power of art: to ignite curiosity, create connections and open the mind to solutions.
But for this to happen, children must:
have access to as many creative experiences as possible
be encouraged to see and create art,
be guided critically and professionally to understand cultural messages.
A film festival on environmental themes, dedicated to children and young people, is exactly the space where learning becomes natural, conversations flow and change takes shape.
CULMEA creates exactly this context.
We have already organized the first edition of CULMEA (with 300 spectators) in 2023 and the second edition (with 1000 spectators) in 2024. In addition, we also had a cinematheque that addressed topics such as fast fashion, biodiversity, activism or food waste during the summer of 2024, with film screenings, community dinners, clothing fairs or the first climate walk in Brasov!
Here comes the cool part: you can become a Brașov Heroes ambassadorand raise funds for the CULMEA Festival to come to life. It's not complicated — we promise!
What do you have to do?
1. Enter on brasovheroes.ro/project/anyway and choose CULMEA Festival
2. Sign up as an ambassador (here: brașovheroes.ro/inscrie-ambassadador) — fill out a short form, choose a goal (minimum 500 lei), donate at least 100 lei to show your support and... done!
3. You get your own fundraising page. From there the magic begins: you put your story, invite friends, relatives, colleagues, to donate.
4. See you on June 15 at Noua Lake, where we run, enjoy and build, together, a more educated and greener Brașov! You don't have to run on June 15 as an ambassador, it's like the icing on the cake. Plus it's pretty fun, it's also a family race:)
If you become an ambassador, the CULMEA team will give you a helping hand with texts, images, creative ideas and messages to pass on.
